Who really benefits from “custom” airfares?
Mention a “custom” airfare to Joan Eisenstodt, and she’ll admit that she’s worried. “Will I be quoted a higher fare than, say, my niece?”
CUSTOM
Are “custom” airfares good – or evil?
One way or another, the way you buy an airline ticket is about to change.
Would you buy a “custom” airline ticket?
Should your airline be allowed to offer you a customized ticket? That’s the intriguing and somewhat thorny question being raised by the worldwide airline industry through a little-known proposal called Resolution 787 — not to be confused with Boeing’s troubled 787 aircraft.